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Organic on site optimization refers to the practice of perfecting the key aspects of your website in order to achieve higher positions in major search engines’ results. To ensure you get the most out of it, on site optimization needs to be performed thoroughly and regularly, taking the time to address every detail that can later contribute to better exposure and increased compatibility with search engine spiders. The following are some of the crucial aspects that need to be aligned in order to transform your website into a magnet for online users:
1. Content Redesign – This step should be seen as the backbone for search engine optimization work and should be treated with utmost importance. Keep in mind that there is always room from improvement when it comes to the content of a website, so always look for new ways to enhance this aspect in terms of quality, relevance, freshness, as well as keyword density.
2. Keyword Reassessment and Implementation – Keywords should work hand in hand with site content in attracting valuable customers to your online business. While good content is what maintains the visitors interested in the information provided on your webpage and makes them return for more on a regular basis, keywords act as the hooks for bringing them there in the first place. With that in mind, make sure you spend some time identifying and implementing the right keywords for your business, which are capable of attracting invaluable targeted traffic.
3. Modifying and Optimizing Meta Tags – Always be on the look out for Title Tags that are the same as your site’s Meta Tags, as this can significantly reduce the benefits of on site optimization and thus render all your efforts useless. What you should know is that search engines favor websites whose titles are distinctive from their descriptions, and tend to penalize those with pages that appear to contain duplicate content by ranking them poorly. While you are at this step of on site optimization, also allocate some time to refine the Title Tags and Meta Tags for your website.
4. Code Optimization – Vital for achieving faster site navigation and better rankings in search engine results, code optimization should be performed on a regular basis, followed by elaborate testing.
5. Analyzing the Navigational Framework – Always include XML and HTML Site maps on your pages to ensure that search engines will index your website properly.
6. Constructing and Optimizing WebPages – This is another on site optimization step that needs to be performed on a regular basis, as adding freshness to the site’s content can significantly increase its exposure.