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If you are reading this article, then it’s highly likely that you have a business that you’re either bringing onto the Internet for the first time, or you are looking to expand your presence in the search engines.
I’m sure you have your reasons, and I’m sure there are very good.
So because of that, I wanted to share some of the ways that I believe SEO can help your business, and I would like to also provide you with some of the best SEO practices so that you’re doing it right.
Because honestly, if you make crucial mistakes with your search engine optimization, then you’ll end up suffering from one of two things…
You’ll either never get ranked in the search engines at all, and miss out on all of the excellent free traffic that Google, Yahoo and Bing have to offer…
Or you’ll get highly ranked in the search engines for a little while, and then suffer a Google slap or other penalty and end up losing all of that free traffic that you once enjoyed.
The first scenario is very frustrating, because you want to build your business and see it thrive. But if Google doesn’t provide you with the free traffic, then you don’t have anything.
On the other hand…
The second scenario can be even more frustrating. Because you may have built an incredible business off of SEO traffic, and then lost it all.
Since I really don’t want to see this happen to you, I want to share the quality information that you need to know so that you never suffer any type of search engine optimization slap ever again.
Let’s get into it without further delay…
Why Do I Need SEO to Help My Business Grow Anyway?
To make this as succinct as possible, it all boils down to two very simple words… Free traffic!
I don’t know if you’ve ever tried to pay for advertising on the Internet, through places like Google Adwords or MSN Adcenter.
If so, then you know better than most just how expensive this can be.
Now don’t get me wrong…
If you take the time the master pay per click marketing, build a sales funnel that converts, then paying for this traffic is definitely worth it.
But most people don’t have the kind of capital needed in order to successfully build out a converting sales funnel.
In many cases, you have to throw away thousands of dollars in advertising costs before you can flesh everything out and make it profitable.
Do you have that kind of money to literally flush it down the Google toilet?
I didn’t think so, because most people don’t.
But there is such a better solution, and it starts with SEO.
If you need to get hundreds, thousands, or even tens of thousands of visitors to your websites every day, then mastering this skill of free traffic generation is the ideal thing for you to do.
But it all begins with proper keyword research…
Is Keyword Research Crucial to the Success of a Seo Campaign?
Yes and no. It’s one of the most important elements of a search engine optimization campaign, but it’s not the only important thing you need to learn.
But I will say this…
If you get your keyword research right, and you begin to rank highly for the keywords that make the most sense to your market, you will begin to get traffic and visitors that buy your products or services because they are truly the people that are looking for them.
But if you’re looking to get traffic on a massive scale, then you’ll want to rank for any and all keywords even somewhat related to your market.
This will bring a plethora of activity to your website, and you’ll definitely begin getting lots of traffic and sales as well, but it might not convert at the highest levels.
But in my opinion this really doesn’t matter, just as long as you are making more money than you’re spending on outsourcing your SEO.
Because let’s face it…
If you’re going to go after hundreds of keywords at a time, you’re not going to be able to handle all the work by yourself. You’re going to have to build a team of outsourcers in order to help you with this massive undertaking.
But if you do it right, it will pay you huge dividends in the end. Thousands of people on the Internet can attest to this fact.
Why Do I Need to Build Backlinks to My Site for Search Engine Optimization?
Remember when I said earlier that there was much more to SEO than just choosing the right keywords?
Well, the most crucial thing to a quality search engine optimization campaign is building relevant backlinks to your webpages.
This is the major metric that Google and other search engines use to determine the relevance and popularity of your site.
That’s why they really don’t like it when webmasters manipulate the search results. But in my opinion there’s nothing wrong with this, because if you’re in business online, then you should believe in the products and services you are offering… enough to try and get them in front of as many people as possible.
Who cares what Google, Yahoo and Bing think about your website? As long as you believe in your website and the products and services you are offering, then doing SEO to manipulate the search results is perfectly acceptable because you’re only trying to help people, and nothing more.
I know some people might not necessarily agree with me, but this is my opinion and you can take from it what you will.
I can’t go into the full details of backlinks, anchor text and everything else related to this topic, because it’s just too vast for this simple article.
As a matter of fact, it’s time to lay this article to rest right now because I’ve come to the end.
These are the main factors that you need to realize how SEO can help your business. Implement the suggestions in this article, and reap the rewards that Google and the other major search engines have to offer.
Your business will expand beyond belief, and if you build the right sales funnel, you’ll start making money hand over fist. Totally worth it, as you’ll soon see.