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Although search engine optimization isn’t always an exact science, it is still necessary to respect a series of rules and cater to a sequence of crucial steps to really be able to fructify the benefits of your optimization effort. As a general rule, a good SEO strategy should begin by covering all fundamentals, and only then turn its focus on any detail work, so for instance, it would be common sense to set your anchor text and keywords in order before taking on things like off-page factors or fine-tuning of your website.
Mostly due to constrictive time schedules, webmasters generally don’t pay SEO the importance and attention it deserves and eventually fail to make an impact in search engine results, and a common omission in today’s SEO plans slips in when designing the site layout. Considering the layout of a site is often a decisive factor in determining how that particular web resource will be indexed by search engines and has a great influence in the process of turning incoming visitors into customers, you should never overlook it if you are serious about your SEO work. In the next section of this article, we will focus our attention on the benefits of having a good site layout and discuss them in greater detail.
Search Engine Indexing
One of the major pluses of having a solid site layout consists in simplified search engine indexing. When you ensure a good layout for your website, which for instance may involve designing and maintaining a neat site map and proper internal linking, not only will you ensure smoother and easier search engine indexing for your pages, but also be able to snatch a larger number of favorable votes for your website.
Compelling Visitors to Buy
Another crucial role of a good site layout is that of turning visitors into costumers, in other words to convince them to buy your products or employ your services. If you manage to design a user friendly and intuitive layout, you significantly improve your chances of sealing more deals with your intended costumers.
Catering to Users’ Needs and Requirements
When you focus on maintaining a user-centered site layout, you will be able to keep visitors on your pages for longer, get them more involved into your commercial activity and make them return to your website on a regular basis. This means that a simple but effective and easily accessible layout is always preferable if you really want to build a consistent flow of costumers to your business.
Moreover, if you nail down the right balance between aesthetics, efficiency and accessibility for your site’s layout, your visitors will start spreading the word about how good your website is, and you will soon be enjoying the added benefit of free advertising. In turn, the latter will attract more visitors, increase your site’s impact in search engine results and lastly, help you build a solid reputation for you and your business.