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Just like most businesses in this day and age, you probably have a website promoting your company products or services.
But does that website actually do anything for your business, or is it potentially harming your business?
Maybe you’ve never even asked yourself those questions before…
And if you haven’t, then you really need to start thinking about this more often.
Just having a presence on the Internet is not enough. You have to have a quality website that presents your visitors and potential customers with good information and ease of use so that they can successfully navigate your site without much trouble at all.
Let’s not forget about the search engine optimization that you need to do as well…
Without proper SEO in place, your website isn’t going to rank high in Google, Bing or Yahoo.
Some people really don’t care about this, because they’re willing to pay for lots of traffic in order to get visitors to their site.
But if you’re one of the many people who doesn’t have a lot of spare money to buy traffic, then you’ll want to fully capitalize on the free visitors that these major search engines offer you when your SEO is in place.
So these are some of the areas that we’ll go into more detail about right now.
As a matter of fact, let’s begin…
Do I Need to Improve My Website Usability?
As a person who looks at websites all day long, I can definitely tell you this…
If the website I’m on isn’t user-friendly, then I immediately move onto the next one. I’m not going to bother wasting my time on a website that is so difficult to navigate.
There are literally hundreds of millions of websites on the Internet at this point. I don’t know the specific numbers, but I wouldn’t even be surprise if there are billions.
So what makes your website so special? Why will people continue to come back to check you out?
Well for one thing, if they get to your website and they are bombarded with 500 different things on the homepage, and it’s really confusing, then you’re in a lot of trouble.
Your website isn’t going to attract any visitors, and if they do show up they won’t be coming back anytime soon.
So for usability sake, I recommend you clean up your home page and make it a lot less confusing.
It’s hard to tell you precisely what to put on there since I don’t know you or your business.
But I suggest you provide some kind of statement telling people why you are there, why they might need to check out your site and some general information about your business.
Then add other pages that tell some of the specifics about your company and precisely what you can do for those reading your website.
If you have an opt in form on your webpage, and you’re looking to capture the information of your visitors, then have it prominently display above the fold right in view of your reader.
Don’t make them look around for the opt in form. Leave it out in front of everyone for everybody to see. This is the best way to capture your customer’s information, since they will see your form and want to get your free gift.
How Can I Improve My Website’s Search Engine Optimization?
I can’t necessarily go into the full details in this article because there is a lot to SEO that you need to learn, but I would like to give you a brief rundown so you have somewhat of an idea what you need to do…
For starters, one of the main things you must do is get backlinks to your website.
Why do you need backlinks?
Because Google, Yahoo and Bing look at these links as a positive vote for your website. Theoretically, Google will believe that another webmaster is linking back to your site because they really enjoyed the content.
But when you implement search engine optimization, you are technically creating the other websites (or pages on other websites), putting up the content and then linking back to your main site in order to get that vote and high ranking for your business.
If you are new to all of this, don’t worry because it will make more sense as you familiarize yourself with the terms and implementation strategies.
You’re either going to want to backlink with a raw URL, specific anchor text that you’re looking to rank highly for, and then plenty of generic anchor text so it doesn’t look like you are trying to manipulate the search engines.
If you go to some of the main teachers of SEO, they’ll provide you with the best ratios to use when building backlinks and anchor text to your websites and web pages.
But this is really important if you’re looking to get free visitors to your sites through the search engines.
You must implement this strategy in order to get a torrent of visitors for free, and capture all of those leads so you can convert them into customers.
So there you have it…
These are some of the main ways to improve your business website. If you haven’t tried to implement any of these strategies before, I recommend you start right away for all of the reasons that I mentioned throughout the article.
These are definitely the best practices that you need to know, and they will help you improve your business tenfold if you get everything right. So start right away and take advantage of the things that I shared with you today.