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Search engine optimization, or SEO for short, is of great importance to anyone who is looking to monetize a website, or any type of product or service online. Without the proper techniques, a website can be lost in cyberspace forever, being found only when searched by name.
Obviously, this isn’t good business practice because, although loyal customers are important, for a company to grow and for income to grow with it, new customers are necessary. But, how do you go about optimizing a site for search engines to recognize the targeted keywords and put it at the top of the list? It’s a good question, and of late, it has got many people scratching their heads.
Just when everyone thought they had it down, Google went ahead and changed the rules. The good news is that the search engine giant did so in order to make the Internet a better experience for its users. Unfortunately, this good deed also took down many honest and respectable websites for a while. Some are still trying to recover.
The problem is that, over time, many webmasters took advantage of the system, and the information found online was just getting watered down and a repeated over and over again, as in the case of automated websites. Automated websites were used to increase traffic and build links that would be used on other moneymaking manual sites, for example. Since Google changed their policies, many of these useless websites disappeared.
Black hat techniques of all kinds were being used all over the place, but since Google introduced Panda and Penguin, it sent ripples, or more like tsunamis, throughout the information highway, leading webmasters to scramble about trying to make heads or tails about their dwindling earnings.
So how does one rebuild, and what exactly does SEO mean today, since so many changes have taken place?
Today’s SEO means keeping it clean at every level. There is no room for any black hat techniques of any kind. The game has changed dramatically, so website owners have to be very careful with whom they chose to lead their search engine optimization campaigns.
Of course, one thing that has not changed SEO is that it begins with the actual website development. On site search engine optimization is crucial, which is why most website owners would have to turn to professionals to accomplish this task correctly. The whole point is to help the website gain a greater page rank among the major search engines for its targeted keywords.
You may ask yourself why one website is in the number one position. Is it a more trustworthy site than the website in the tenth position? To answer that, a website is ranked according to the relevant keywords being searched, but no one really knows what truly determines relevancy because, for one thing, search engines all have their own algorithms, which can change at any time.
Links and Page Ranking
Links are extremely crucial to the page ranking of a website. In the past, it simply meant having lots links. Today, it means having great and relevant links. For example, a website about interior design would not benefit greatly from links that come from a health site.
However, it would benefit from a comment, a guest post, or a link coming from website or blog on a similar topic, like one about carpets or flooring. Basically, it is a vote of confidence coming from someone who knows something about the subject.
Social networking has proven itself to be an essential tool in marketing a product or website. It’s an easy way to get exposure, thereby leading to link sharing, which ultimately increases traffic to a website.
On site Content
Surely you’ve heard the old adage, “content is king.” Nothing could be more true, so try to be true to your website. It should be rich with quality content, informative, and friendly to the reader, not to the search engines. In other words, they must read naturally so that people can enjoy and understand what they read.
Also, use deep linking in your content, rather than point to a home page, or none at all. For instance, using the interior design example of above, one webpage on bathroom renovations should have some links to other webpages that touch on the subject of bathtubs, vanities, and so on.
Meta tags are, and must be, used to describe the actual website. These will make it easier to locate the website when a user conducts a search. Meta tags should be used in titles, descriptions, and images as well.
Header tags make it easier for search engines to gather important information about a webpage because they break up information or text. Search engine spiders use them to get a better understanding of the topic of a particular webpage.
All About Keywords
Keywords must always be used in the headers and meta tags. They must also be relevant to your website, and naturally flow within the content to make for a pleasurable reader experience. The right keywords are crucial to the success of a business, so it is imperative that they are chosen with the utmost care, after having done thorough research.
However, it is imperative not to keyword stuff, meaning loading the pages of your website with keywords beyond 10%, as such practice will actually get penalized by the search engines rather than help you rank higher.
There should always be a sitemap on a website because it is this that allows the indexation of webpages by the all important search engines spiders.
URL and Domain Names
The domain name plays a big role in search engine optimization. Think back to a few years ago, when “sex.com” sold for millions of dollars simply because of the name. Today, most are not willing to pay the same big bucks, and instead find variations, such as “sex123.com,” which keeps the keyword in the domain name and URL. Having said that, the URL structure will also play an important part, so keep it concise and short to ensure it is easy to remember.
SEO is an essential tool that provides website owners the opportunity to achieve success online through various strategies and techniques. Keep in mind that if the consumer can’t find your website online, they will find your competitor.
Giving the visitor what he/she wants quickly and effectively will reduce the bounce rate, which could easily help to increase your conversion rate. This is certainly a lot of information for anyone to take on, which is why many prefer to pay professionals for the desired results. However, if you are patient and willing to put in the effort, may find success on your own.